Welcome! I'm Joshua Gonzalez.
Welcome! I'm Joshua Gonzalez.
I'm a UX/UI + brand designer
for early-stage teams.
I'm a UX/UI + brand designer for early‑stage teams.
Building something? Let’s talk.
Building something? Let’s talk.
Your co-pilot from whiteboard to launch.
Your co-pilot from whiteboard to launch.
I work hands-on with founders to shape their ideas into products and brands that scale.
I work hands-on with founders to shape their ideas into products and brands that scale.
01 / UX & UI Design
UX strategy, research, journey mapping, wireframes, prototyping, usability testing, interaction design
02 / Branding
Brand positioning & research, logo design, copywriting, brand guidelines, slide decks, reusable templates
03 / Web Design
Sitemaps, wireframes, UI design, visual assets, motion design, SEO foundations, site buildout
01 / UX & UI Design
UX strategy, research, journey mapping, wireframes, prototyping, usability testing, interaction design
02 / Branding
Brand positioning & research, logo design, copywriting, brand guidelines, slide decks, reusable templates
03 / Web Design
Sitemaps, wireframes, UI design, visual assets, motion design, SEO foundations, site buildout
Some past projects, start to finish.
Some past projects, start to finish.
Some past projects, start to finish.
Some past projects, start to finish.
MARCH '25
Sustentra
ESG SaaS startup
I joined Sustentra midway through discovery to build a clickable demo from early features, develop a brand identity, and design their marketing site — all on a tight timeline.
Startup
End-to-End Design
MVP Prototype
Branding
Explore
AUGUST '25
Mora
Gamified productivity app
I launched Mora as a solo project to explore soft gamification and focus, applying behavioral research, prototyping, and skeuomorphic design. Currently in development.
User Research
Behavioral Design
Prototyping
Gamified UX
Explore
MAY '25
Leppla Capital Management
Investment advisory firm
What started as a simple request for a site redesign became a full content strategy to reposition the firm's platform for a new generation of investors.
Web Design
Content Strategy
Brand Positioning
Explore
Pricing and Process
Curious about working together?
Schedule a call or shoot me an email anytime.
📅 Ongoing Partnerships
For longer-term collaborations, I offer reliable design support starting at $2K/month, depending on scope and pace. You'll get weekly check-ins, prioritized deliverables, and as many iteration rounds as needed to get it right, with fast turnaround to keep your project moving without bottlenecks.
This setup is ideal if you're looking for flexible, high-impact design help across multiple areas — product, UX, UI, branding, copywriting, decks, and more — and want to move quickly with someone already in sync, without re-scoping every assignment or committing to a full-time hire.
📦 Fixed-Scope Projects
For one-off builds — multi-page websites, brand identity work, or a mix of both — I offer flat-rate pricing tied to clear deliverables, timelines, and revisions. We’ll set check-ins and define milestones up front to keep the process smooth and predictable.
Most projects fall in the $1.5K–3.5K range, depending on depth and speed. For quick wins like logos, landing pages, or pitch-deck polish, I also take on focused 1-week projects starting around $500–800 when time allows. These are perfect for getting something real in front of investors or users fast, without a full build-out.
🌱 New Teams
If you're just getting started, building something mission-driven, or bootstrapping out of your dorm room, I'd still love to hear from you! I’ve been there and I get it. I’m always open to flexible structures and adjusted rates when the work is meaningful and the fit is right.
Pricing and Process
Curious about working together?
Schedule a call or shoot me an email anytime.
📅 Ongoing Partnerships
For longer-term collaborations, I offer reliable design support starting at $2K/month, depending on scope and pace. You'll get weekly check-ins, prioritized deliverables, and as many iteration rounds as needed to get it right, with fast turnaround to keep your project moving without bottlenecks.
This setup is ideal if you're looking for flexible, high-impact design help across multiple areas — product, UX, UI, branding, copywriting, decks, and more — and want to move quickly with someone already in sync, without re-scoping every assignment or committing to a full-time hire.
📦 Fixed-Scope Projects
For one-off builds — multi-page websites, brand identity work, or a mix of both — I offer flat-rate pricing tied to clear deliverables, timelines, and revisions. We’ll set check-ins and define milestones up front to keep the process smooth and predictable.
Most projects fall in the $1.5K–3.5K range, depending on depth and speed. For quick wins like logos, landing pages, or pitch-deck polish, I also take on focused 1-week projects starting around $500–800 when time allows. These are perfect for getting something real in front of investors or users fast, without a full build-out.
🌱 New Teams
If you're just getting started, building something mission-driven, or bootstrapping out of your dorm room, I'd still love to hear from you! I’ve been there and I get it. I’m always open to flexible structures and adjusted rates when the work is meaningful and the fit is right.
FAQ
FAQ
How far out are you booked?
How far out are you booked?
How long do designs usually take?
How long do designs usually take?
Do you only work with startups?
Do you only work with startups?
Do you build websites or apps?
Do you build websites or apps?
How will we work together?
How will we work together?
Where do we start?
Where do we start?
How far out are you booked?
How long do designs usually take?
Do you only work with startups?
Do you build websites or apps?
How will we work together?
Where do we start?
FAQ
How far out are you booked?
How long do designs usually take?
Do you only work with startups?
Do you build websites or apps?
How will we work together?
Where do we start?
© 2025 Joshua Gonzalez. All rights reserved.
© 2025 Joshua Gonzalez. All rights reserved.
© 2025 Joshua Gonzalez. All rights reserved.
© 2025 Joshua Gonzalez. All rights reserved.